Indonesia Market Research and Study

Professional market research from start to finish.

We accompany you in the entire process of your market research: from the study design to implementation to professional data analysis.

EIBN is a reliable partner for Indonesia market research and in many other countries. Through our own online access panel, we have global access to survey respondents, whom we interview regularly as part of market research surveys.

We are happy to assist you in your research on Indonesia. After the conception of the questionnaire has been completed, we place it on our servers, forward our online panel to your quota specifications on the questionnaire and finally analyze the data according to your wishes.

Are you interested in market research in Indonesia? The largest island state in the world is accessible through our online panel, so we have the opportunity to assist you with online surveys in market research for Indonesia.

CONCEPTION

We help you design your study and develop your questionnaire so that you can ask the right questions. We offer the right tools for all questions as well as customized solutions if required.

EXECUTION

We will recruit the sample from our own online access panel, either population representative or according to your quota specifications. The survey can take place in one country or as a multi-country study in parallel in more than 70 countries.

ANALYSIS

After completing the survey, we will submit the survey results to you as an SPSS/ Excel dataset or create a data analysis and prepare the results in a detailed and annotated graph report.

What market researchers need to know

In the last issue of Research & Results, Sigrid Schmid and Godehard Wakenhut opened a series on “MINT states” with an article about Mexico. As with the Mexico contribution, the local characteristics of the Indonesian market and its consumers are highlighted below. The authors describe how market research should adapt to local market conditions in order to be successful.

The state of Indonesia is the largest state in Southeast Asia and at the same time the world’s largest island nation with about 241 million inhabitants, spread over many islands. 58 percent of the population live on the main island of Java with many large cities and the capital Jakarta – a “megapolis” with 25 million inhabitants. A dynamic society and a promising market that seeks to approach humanly as well as researchingly with empathy.

Indonesian consumer society

Even if exact economic figures vary according to source and calculation method, it is certain that Indonesian per capita income has been steadily rising for some years and that the Indonesian middle class is growing. Traditionally, about half of the disposable income is spent on livelihoods (food and housing), steadily decreasing in favor of consumer goods such as clothing, footwear, consumer electronics or means of transport. As social values such as family, community, conformity, and harmony shape society, larger consumer choices in the extended family are also discussed.

Importance of Islam Often forgotten is the high importance of Islam for an Asian country: 87 percent of the Indonesian population are – usually very religious – Muslims. According to surveys by our partner agency Deka Marketing Research, cosmetics account for 33 percent and pharmaceuticals for 37 percent of the population for halal production.

With moped in the future

We are happy to assist you in your research on Indonesia. The authors describe how market research should adapt to local market conditions in order to be successful. A dynamic society and a promising market that seeks to approach humanly as well as researchingly with empathy.

Over seven million motorcycles were produced in Indonesia in 2012, Astra-Honda is the market leader.

The emerging lower middle class is young, dynamic and often in the early family phase. For young families, the motorcycle with an average price of the equivalent of 1,100 euros usually the first major purchase and thus a symbol of modest social advancement. Over seven million motorcycles were produced in Indonesia in 2012, Astra-Honda is the market leader.

Learn more and how to expand your business opportunity to Indonesia. Contact EIBN now!

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